Mahendra Singh Dhoni, a well-known Indian cricketer, has been chosen as JioMart Welcomes Mahendra Singh Dhoni as Brand Ambassador in the lively world of India’s e-commerce. Additionally, on October 8, 2023, JioMart will launch its updated holiday campaign, “JioUtsav: Celebrating India.”
The core of the JioUtsav campaign is based on the conviction that Dhoni has continuously given the country many reasons to rejoice, yet he frequently finds himself watching from the sidelines and missing out on these happy events. Dhoni now aspires to actively take part in every happy occasion, savour the spirit of festivities, and make priceless memories with his loved ones with a fresh sense of vigour and passion. In a 45-second video, this fascinating tale displaying Dhoni’s individuality will be masterfully shown.
JioMart Welcomes Mahendra Singh Dhoni as Brand Ambassador :
“We find MS Dhoni perfectly fitting as our brand ambassador; his personality mirrors JioMart’s values of trust, reliability, and assurance,” says Sandip Varghese, CEO of JioMart. With loved ones, our new campaign is perfect for enjoying life and all of its memorable moments. This thrill is fundamentally based on “shopping.” Nearly 60% of our total sales currently come from non-metro areas, which represents incremental growth and is a tribute to our efforts to democratise digital shopping. JioMart has always placed a strong emphasis on supporting regional craftsmen. We presently provide 1.5 lakh distinct goods and work with more than 1000 craftspeople. Varghese gave Dhoni a Madhubani painting produced by renowned artist Ambika Devi from Bihar as part of the advertising shot.
The Legend: MS Dhoni’s Biography
Mahendra Singh Dhoni, known by his full name M.S. Dhoni, was an Indian cricketer who rose to fame in the early 21st century and served as captain of the squad that won the one-day Cricket World Cup in 2011. He was born in Ranchi, Bihar (now Jharkhand), India, on July 7, 1981.
In 2004, Dhoni made his debut abroad. In his fifth international game against Pakistan, he showcased his bat skills with a 148-run innings. He reached the India Test team within a year, when he made a name for himself by scoring a century (100 runs or more in a single innings) against Pakistan. Dhoni assumed leadership of the one-day team in 2007 despite having little experience and guided India to the Twenty20 (T20) global championship. In December 2009, among other things, series victories over Australia and Sri Lanka propelled India to the top of the International Cricket Council (ICC) Test rankings for the first time.
In 2008 and 2009, Dhoni received the ICC One Day International Player of the Year Award for his performance. Dhoni’s brisk 91-run performance in front of a home crowd in Mumbai during the 2011 one-day World Cup helped India defeat Sri Lanka in the championship match. Additionally, he helped India get to the 2015 Cricket World Cup semifinals. Having captained India in 331 international games, the most by a captain in the history of the game, Dhoni retired from captaincy in 2017. He left international competition three years later.
“I fully identify and resound with the principles that JioMart stands for,” MS Dhoni said when thanking the collaboration. Being an Indian e-commerce business, its motivation stems from a desire to help the country’s digital retail boom. A tribute to the celebration of India and its people, JioMart’s JioUtsav campaign. India is renowned for its vibrant people, festivals, and culture. I’m really excited to work with JioMart and participate in the shopping activities of millions of Indians.
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